Job DescriptionJob DescriptionDescription:Seeking a full-time Digital Marketing Specialist for a market-leading owner-operator of multifamily housing, with a portfolio spanning 57 locations in 14 states, including both student housing and conventional apartment communities. This is an exciting opportunity with a company that values their teammates and company culture. Horizon invests in their teammates through continued training and education to prepare their people for growth when the next opportunity arises. Position SummaryWe are looking for a Digital Marketing Specialist to join our marketing team. ***Requirements:ESSENTIAL DUTIES & RESPONSIBILITIESSearch Engine Marketing (SEM) & Paid AdvertisingManage Google Ads, Facebook Ads, and Microsoft Ads campaigns for our apartment buildings.Optimize PPC campaigns to maximize conversions and minimize cost per acquisition (CPA).Develop retargeting strategies to engage potential renters who have visited our sites.Implement A/B testing on ad creatives, landing pages, and copy.Website Analytics & Data AnalysisTrack and analyze website traffic, conversion rates, and marketing performance using Google Analytics and Google Tag Manager.Develop custom dashboards and reports to measure marketing effectiveness.Identify trends and insights to drive marketing decisions and improve ROI.Support marketing automation and CRM integration to improve lead tracking.Lead Generation & Performance OptimizationDevelop and execute lead generation campaigns to drive rental inquiries.Monitor lead quality and conversion rates from various channels.Work with leasing teams to ensure seamless follow-up processes.Research and recommend new marketing tools and technologies.SEO & Website OptimizationConduct keyword research and implement on-page and off-page SEO strategies.Optimize website content, meta tags, and structure for improved search rankings.Work with developers to ensure technical SEO best practices are implemented.Monitor and improve website user experience (UX) and conversion rates.QUALIFICATIONS & SKILLSMust-Have:1-3 years of digital marketing experience, preferably in real estate, property management, or multi-family housing.Strong understanding of SEO, SEM, PPC, and digital advertising.Experience with Google Ads, Facebook Ads, Microsoft Ads, Google Analytics, and Google Tag Manager.Proficiency in Excel (pivot tables, VLOOKUP, data analysis, reporting).Analytical mindset with a passion for data-driven decision-making.Strong attention to detail and ability to manage multiple projects.Nice-to-Have:+ Experience with Google Looker Studio for reporting.+ Familiarity with marketing automation tools & CRM systems.+ Basic knowledge of HTML, CSS, or JavaScript for website tracking.+ Previous experience working in real estate or multi-family property marketing.COMPENSATIONWe offer an excellent compensation packet including a very competitive salary (DOE), bonus potential, health, dental, and vision insurance, life insurance, disability insurance, 401k with company match, paid time off, paid holidays, flexible spending account, HSA, etc.Horizon additionally offers hybrid or remote work options as well as ample professional development opportunities.Salary: $50,000-$65,000 DOE plus 10% bonus potential.
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