Digital Marketing Specialist - Paid Search

Job Overview: Our goal is to help clients achieve their sustainability objectives by delivering energy efficiency and renewable retrofits. We have a proven track record of delivering results, with over $1 billion in energy efficiency and renewable retrofits since we started. Key Responsibilities: • Developing and implementing paid search strategies across Google Ads and Microsoft Ads platforms • Planning, analyzing, and optimizing client PPC campaigns to maximize ROI • Conducting keyword research to inform campaign development and optimization • Creating compelling ad copy that resonates with target audiences • Collaborating with our digital team to improve and implement best practices for PPC on client websites and other digital marketing channels • Tracking, optimizing, and managing budgets for client campaigns • Developing retargeting strategies to re-engage users and increase conversions • Providing regular performance reporting and analysis to clients using data-driven insights • Communicating regularly with clients to understand their needs and deliver tailored solutions Benefits: As a Paid Search Strategist, you will be part of a dynamic and collaborative team that is passionate about driving client success and making a positive impact on the environment.

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