Digital Marketing Specialist

What you'll do day-to-day • Implement pay-per-click campaigns for institutional and creative service clients • Advise heavily on Search Engine and AI optimizations for web and marketing strategies • Strategically optimize campaigns • Recurring reporting on campaign performance and recommendations • Implementation and troubleshooting data tracking systems • Correspondence with campus stakeholders and clients • Provide digital marketing services and guidance to key UCAM partners, including but not limited to UNM Online and the College of Nursing • Some headline and copywriting • Advising on the efficacy of multimedia assets with creative production team • Marketing tasks that support marketers and communicators outside UCAM to uphold the brand style and strategy • Eligible for one to two remote workdays per week upon successful completion of the six-month probationary period. See the Position Description for additional information. Benefits Eligible This is a benefits eligible position. Positions posted with a Staff Type of Regular or Term are eligible for the Veteran Preference Program. The University of New Mexico requires all regular staff positions successfully pass a pre-employment background check.