Digital Marketing Specialist

The Digital Marketing Specialist is a part of King & Columbus, the in-house marketing agency that is sister company to The Post and Courier and other Evening Post Publishing media brands. The Digital Marketing Specialist serves on K&Cs Digital Marketing team to build out, traffic, optimize, and craft reporting on digital marketing campaigns across platforms and tactics. • Compile client reporting, sharing out key reporting metrics and providing strategic campaign insights as it relates back to client goals and objectives • Set up new clients in Ninjacat real-time dashboard • Maintain relationships and close communication with digital marketing platforms and vendors • Keep sales teams, sales leaders, King & Columbus colleagues and other internal stakeholders abreast on the status, pacing and performance of digital marketing campaigns. • Work with creative services department to ensure creative design for digital marketing campaigns is completed in a timely manner, and that creative aligns with campaign goals and target audiences. • Leverage AI platforms to maximize efficiency in day-to-day duties and to support daily work for clients.