Digital Marketing Specialist

Digital Marketing Specialist The Digital Marketing Specialist works with the rest of the team to curate and manage digital content while expanding brand via digital platforms. They research, strategize, and manage digital media experience for both prospects and clients. Responsibilities include pay-per-click campaigns, keyword research, webpage optimization (SEO). Responsibilities • Own online ad campaigns including Google Ads Bing Ads any future advertising platforms • Keyword competitor research to identify gaps • A Copy Optimization Development Implement search engine SEO pay-per-click PPC strategies Analyze report campaign metrics clicks impressions conversion rates Analyze company's presence campaign results conversion rates traffic shape future marketing strategies Research trends Devise new ways driving traffic website Coordinate efforts departments team/li>

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