Digital Marketing Specialist

• **PLEASE NOTE: This is a fulltime role and applicants must be local to the Madison, WI area*** Are you a problem-solver who loves diving into data, integrations, and tracking systems to make marketing smarter and more effective? We’re seeking a Digital Marketing Specialist to support our Digital Marketing Manager in driving measurable performance across our digital channels. Responsibilities • Manage Google Tag Manager (GTM), Google Search Console, Google Analytics, and other SEO tools for accurate tracking and campaign performance analysis • Maintain and optimize marketing technology integrations between advertising platforms, CRM, and web forms to ensure accurate data flow and lead attribution • Implement and troubleshoot marketing automation and data workflows, improving the efficiency and reliability of campaign reporting • Collaborate with the Digital Marketing Manager to refine conversion tracking, analyze results, and support continuous optimization • Assist in developing and executing technical SEO strategies, including site audits, structured data, and schema implementation • Support cookie compliance and user consent management • Participate in A/B testing, CRO initiatives, and data-driven decision making • Provide insights and technical support for marketing campaigns, website updates, and analytics dashboards • Stay current with evolving web analytics, ad tech, and SEO trends Essential Qualifications: • 3+ years of experience in digital marketing, marketing operations, or analytics • Strong working knowledge of Google Tag Manager, Google Ads, and GA4 • Experience managing digital marketing integrations and tracking tools such as call tracking, workflow automation, and behavioral analytics systems • Familiarity with social and programmatic advertising • Firm grasp of lead attribution models and data integrity • Technical SEO knowledge — site audits, metadata, crawl optimization, structured data • Strong verbal and written communication skills • Strong analytical skills and attention to detail • Ability to work collaboratively and communicate technical information clearly • Comfortable managing multiple projects in a fast-paced environment