Digital Marketing Specialist

Assists with strategy, planning and execution of social and other digital media work, collaborating with external resources when needed. Social Media Execution • Creates and writes social media content to support specific, targeted marketing campaigns working in conjunction with the marketing team, sharing with business leaders and encouraging posting to personal social pages. Digital Marketing Execution • Helps schedule, write and place digital advertising, including Facebook, LinkedIn, Google and other ads, including working with the digital marketing leader and graphic designer. • Serves as a website specialist by posting news stories, videos and other content, as needed, and leveraging web content on social media. • Helps create engaging content for digital initiatives, such as website pages and updates, thought leadership, email marketing content, etc., working together with the marketing team and business units.