Digital Marketing Specialist

The KeyServ Digital Marketing Specialist develops and implements our online campaigns to promote landscape services and capture qualified leads, creates campaign content, manages social media for multiple companies/branches, and analyzes and reports on critical data. (20%) • Data analysis and reporting: Monitor and analyze digital traffic and campaign performance to improve content and campaign effectiveness. Essential skills • Mastery of search engine optimization (SEO) and search engine marketing (SEM/PPC) • Advanced understanding of online advertising platforms; at minimum for Google channels including data analysis, A/B testing, strategic planning, and problem-solving • Proven track record managing and optimizing paid media campaigns • Strong understanding of social media strategy and management • Proficiency in data analysis, interpretation and reporting • Experience in content marketing and creation • Experience using AI to assist in marketing efforts • Effective communication and collaboration • Adaptability and continuous learning to stay updated on industry trends Education: • Bachelor's (Required) Experience: • Relevant: 2 years (Required)