Digital Marketing Specialist

Digital Marketing SpecialistOnsite | Austin, TX | Contract-to-HireOur client is seeking a Digital Marketing Specialist who has proven experience managing paid digital campaigns across multiple social channels. This role is ideal for someone who enjoys developing data‑driven advertising strategies, optimizing campaign performance, and contributing creative ideas in a fast‑paced environment. As a key member of the marketing team, you will be responsible for creating, managing, and optimizing paid digital advertising campaigns across search and social platforms. Your work will focus on driving qualified traffic, improving conversion performance, and supporting ongoing brand growth.Responsibilities: Develop and scale paid search marketing campaignsConduct keyword research and selection to maximize budget efficiency and achieve key performance goals (traffic, sales, ROI/ROAS)Monitor, analyze, and optimize campaign performance using analytics toolsMake strategic keyword and targeting recommendations to enhance resultsProduce weekly performance reports and insightsExecute and maintain paid social media advertising campaignsCollaborate with external partners and stay current with paid media trends and platform updates