Digital Marketing Specialist

Key Responsibilities • Manage and optimize our website (WordPress) content, landing pages, blogs, and service pages • Plan and execute local digital marketing campaigns (SEO, Google Business Profile, local listings) • Specific expertise needed healthcare listing and insurance listing • Manage Google Ads and social media ads (Meta/Instagram preferred; healthcare-compliant messaging) • Create and schedule social media content (educational, branding, and referral-focused) • Track performance using Google Analytics, Search Console, and ad dashboards • Improve patient lead flow and referral visibility through conversion optimization • Coordinate marketing efforts with physicians and clinic leadership • Ensure all content aligns with HIPAA and healthcare advertising standards • Experience in Graphic designing for production of print material for marketing Required Qualifications • 2+ years of experience in digital marketing (healthcare experience strongly preferred) • Strong working knowledge of SEO, Google Ads, and social media marketing • Experience with WordPress (posting content, basic layout changes, plugins) • Ability to analyze data and translate it into actionable improvements • Strong writing skills for patient-facing and professional content • Organized, self-directed, and comfortable working in a medical environment Job Type: Contract Pay: $15.00 - $25.00 per hour Expected hours: 20 – 40 per week