Digital Marketing Specialist

We are seeking a data-driven and creative Digital Marketing & Analytics Specialist to join our Marketing team. This role is responsible for managing digital campaigns, optimizing lead generation, and analyzing performance across multiple platforms to drive occupancy and brand growth for our multifamily portfolio.Key ResponsibilitiesPlan, execute, and optimize digital marketing campaigns across web, email, social, search, and listing platformsManage and analyze marketing performance data to improve lead quality, conversion rates, and resident engagementMaintain and optimize CRM and property management systems such as Yardi, RentCafe, or comparable platformsTrack KPIs including traffic, leads, tours, leases, and ROICollaborate with onsite teams to ensure consistent branding and messagingOversee website content, SEO/SEM efforts, and online reputation managementPrepare reports and dashboards for leadership with insights and recommendationsQualificationsBachelor’s degree in Marketing, Communications, Business, Analytics, or related field2+ years of experience in digital marketing, analytics, or multifamily marketing preferredProficiency with Yardi, RentCafe, or comparable CRM/property management softwareStrong skills in Google Analytics, Meta/Google Ads, and marketing automation toolsExcellent analytical, organizational, and communication skillsAbility to manage multiple projects in a fast-paced environmentQUALIFIED CANDIDATES SHOULD APPLY AND REACH OUT TO STEFANIE FURNISS at 786-897-7903