Digital Marketing Specialist

We’re seeking a Digital Marketing Specialist with 5–7 years of hands-on experience to own and optimize SEO, paid search, and paid social campaigns for our Transcend solutions. This role is highly executional and performance-focused, with clear ownership of day-to-day campaign management, optimization, and reporting across organic and paid channels. Our mission is simple but powerful: We help people live happy and healthy lives through better sleep. SEO & Organic Growth • Execute on-page SEO improvements, including meta tags, headers, internal linking, and content optimization • Ensure content and site architecture align with EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) best practices • Optimize content for AI discovery and engagement across search engines and emerging AI-powered search experiences • Conduct keyword research and support content strategy based on search intent and conversion opportunity • Optimize existing blog and website content for rankings, engagement, and conversion performance • Monitor technical SEO health, rankings, and organic traffic trends • Track and report SEO performance using Google Search Console and GA4 Qualifications • 5–7 years of hands-on digital marketing experience with ownership of SEO and paid media programs • Proven experience managing SEO, Google Ads, and paid social platforms (Meta required), and YouTube.