• Position Summary • This position assists the Sr. Digital Marketing Specialist with ongoing content, updates and optimization of all health system websites and is an expert in the use of the systems Content Management System. The Digital Marketing Specialist supports the Sr. Digital Marketing Specialist with content coding for websites and ongoing metadata management, landing page creation and Intranet support as needed. The Digital Marketing Specialist collects, analyzes reports on analytic performance data monthly and assists with the creation of online forms, surveys, etc. This position is required to know best practice SEO techniques, keyword research and have the ability to write SEO friendly content as needed. • Backs up the Sr. Digital Marketing Specialist or Digital Marketing & PR Manager as needed.
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