Digital Marketing & Media Specialist – Roofing & Home Improvement Reports to: Marketing Director We’re seeking a versatile, data-driven Digital Marketing & Media Specialist with 3–5 years of experience to manage both paid media campaigns and broader digital marketing initiatives for our roofing and home renovation company with multiple locations. • Managing Local Service Ads (LSA) for high-quality lead generation pulled through to closed won leads across all trades (roofing, gutters, siding, windows, etc) • Supporting audience segmentation, retargeting, and A/B testing of ad copy, creative, and landing pages. Qualifications • 3–5 years of experience in digital marketing or media buying, preferably in home services.
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