Digital Marketing Specialist

Headquartered in Baton Rouge, LA, The Automotive Marketing Group is a full-service advertising agency specializing in the automotive industry. Currently, we are looking for a Digital Marketing Specialist to grow with our company. Experience with vetting future vendors and managing vendor relationships is also a requirement. Success in this position requires the ability to manage stress and pressure from working on multiple projects at one time, while balancing client expectations and project constraints. Some of the Responsibilities Include: • Creating and implementing all aspects of Search Engine Marketing, Display, Social, Digital Video, Email and Other Digital Advertising Campaigns • Monitoring and Managing Campaign Performance • Testing and Tweaking Campaigns to Maximize Conversion Rates • Maintaining and creating custom tags and conversions • Setting up and maintaining website pixels and codes • Reporting and Analyzing Campaign Results • Continuing Education on Legal/Manufacturer Compliance • Google Analytics Monitoring and Reporting • Develop PowerPoints for proposals and reports • Working with Graphic Designers to Create Artwork • Managing and Tracking Campaign Budgets • Meeting Both Short and Long-Term Deadlines • Direct contact and performance reporting to clients