Digital Marketing Specialist

Digital Marketing Specialist We’re seeking a versatile, data-driven Digital Marketing & Media Specialist with 3–5 years of experience to manage both paid media campaigns and broader digital marketing initiatives for our roofing and home renovation company with multiple locations. Partner with the Marketing Director to test and scale new marketing channels, tactics, and campaign ideas Support marketing and sales collaboration and projects to enhance the customer lifecycle Support the execution of integrated marketing campaigns across digital, email, social, direct mail, and out-of-home channels Support coordination of tradeshows as needed in coordination with the Marketing team Additional marketing support and projects as assigned by the Marketing Director Act as a flexible marketing generalist, stepping in where needed to support team priorities and evolving marketing needs Qualifications 3–5 years of experience in digital marketing Hands-on experience with managing high-performing campaigns in Google Ads, Meta Ads, Local Service Ads, GA4, and SEO tools. Knowledge of WordPress, Webflow, or landing page builders (Unbounce, Leadpages).