This role will be responsible for Meta (Facebook & Instagram) Ads, Google Ads, and SEO, with a strong focus on lead quality, booked appointments, and measurable ROI. This is a hands-on role for a performance marketer who understands healthcare advertising, tracking, and compliance — not just posting content or boosting ads. Set up and manage conversion tracking (Meta Pixel, Google Tag, GA4) Integrate paid leads with CRM and reporting systems Track performance from lead → appointment → outcome Deliver clear weekly and monthly performance reports Identify opportunities to improve lead quality and patient pipeline performance Manage Google Search campaigns for high-intent medical services Optimize for cost per qualified lead, booked appointments, and conversions Monitor daily performance and adjust budgets, audiences, and creatives Manage ad creatives (copy + coordinate visuals/video when needed) Handle ad rejections and ensure Meta healthcare compliance Proven experience managing Meta Ads and Google Ads for lead generation Experience in medical, dental, cosmetic, or healthcare marketing preferred Strong understanding of paid traffic optimization and attribution Hands-on experience with SEO and local search optimization Experience working with CRM systems and lead pipelines Familiarity with healthcare advertising compliance and policies Strong analytical and problem-solving skills Ability to manage multiple campaigns and priorities independently A brief summary of your experience with Meta Ads, Google Ads, and SEO Examples of campaigns or results (metrics preferred) Industries you have worked in (healthcare experience is a plus)
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