Job Overview We are seeking a highly motivated and creative Digital Marketing Specialist to join our dynamic marketing team. Duties Develop and implement comprehensive digital marketing campaigns utilizing SEO, SEM, Google Ads, and Google AdWords to maximize online presence.Conduct keyword research and optimize website content using SEO tools and content management systems like WordPress.Manage social media marketing efforts across platforms such as Facebook, Instagram, LinkedIn, and Twitter, including social media management and Facebook Advertising.Create engaging content including copywriting, graphic design with Adobe Creative Suite, Adobe Photoshop, and content creation strategies tailored for target audiences.Utilize Google Analytics and marketing automation tools to monitor campaign performance, analyze data, and generate actionable insights for continuous improvement.Oversee email marketing campaigns to nurture leads and retain customers effectively.Collaborate with cross-functional teams on B2B marketing initiatives and e-commerce strategies to enhance overall digital footprint.Implement conversion optimization techniques to improve website usability and increase lead generation.Stay current with the latest trends in digital marketing, including performance marketing, analytics, HTML, CSS, JavaScript, SQL, and other relevant technologies.Qualifications Join our team as a Digital Marketing Specialist to help shape our online presence through innovative strategies that deliver measurable results in today’s competitive digital landscape.Pay: $55,000.00 - $65,000.00 per year Benefits:
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