Digital Marketing Specialist

The position requires comfort with accountability, measurable outcomes, and cross-functional collaboration with property operations and executive leadership. Cross-Functional Collaboration • Maintain a structured meeting cadence with Property Managers and Regional Leadership to align on leasing performance, campaign priorities, and portfolio-level initiatives. Performance Reporting & Budget Oversight • Prepare timely marketing performance reports • Track cost-per-lead, cost-per-lease, and digital spend across platforms • Provide data-backed recommendations to improve campaign effectiveness • Support marketing budget planning and monitor platform/vendor spend • This is an on-site position based in Madison, WI • Occasional travel to local properties and out-of-town events may be required • Flexibility to attend occasional evening or weekend events in support of property marketing and business development initiatives • Ability to lift and carry marketing materials up to 20 lbs as needed Required Competencies • Hands-on experience executing and managing performance-driven digital marketing campaigns (paid media, email marketing, or similar channels) • Familiarity with analytics tools and ability to interpret performance data into actionable insights • Experience managing website content and digital platforms • Strong organizational skills with the ability to manage multiple properties, deadlines, and priorities simultaneously • Clear, professional written and verbal communication • Highly detail-oriented with strong follow-through • Comfortable being evaluated against measurable KPIs and performance metrics • Demonstrated ownership mindset with accountability for results, not just task completion Compensation growth is aligned with measurable impact, increased responsibility, and demonstrated results.