Digital Marketing Specialist

A local financial services firm is seeking a highly organized, data‑savvy, and results-driven Digital Marketing Coordinator. This role is responsible for executing marketing initiatives, maintaining brand consistency across digital and print channels, and ensuring strict compliance with industry standards. Direct hire | Full-time | 100% onsite Responsibilities: • Call and follow up with inbound and event-generated leads • Manage all media contracts, including radio, TV, digital, and sponsorships • Track deliverables, contract terms, start/end dates, and make-goods • Schedule media placements, including campaign timing and seminar promotion windows • Monitor ROI to determine what’s effective, what’s underperforming, and where to optimize • Produce clear, simple performance reports • Manage drip marketing campaigns across email and SMS • Oversee timing, segmentation, automation flow, and follow-through • Maintain and utilize CRM platforms Qualifications: • Bachelor’s degree in marketing, financial services, communications, or a related field • Proficiency with CRM systems and Microsoft Office • Experience in financial services is a plus • Strong project management skills with the ability to manage competing deadlines • Experience collaborating with advisors, designers, vendors, and compliance teams • Familiarity with compliance review processes and the ability to revise content based on legal guidance • Comfort with basic website content updates • Ability to generate and interpret basic analytics and campaign reports • Exceptional attention to detail, especially regarding disclaimers, disclosures, and compliant messaging