March 21, 2026

Digital Marketing Specialist II

Martin's Famous Pastry Shoppe Scranton, Pennsylvania

Develops and optimizes landing pages for digital campaigns, applying best practices for conversion rate optimization (CRO): Demonstrates advanced competency in WordPress and Wix, including page building, media management, plugin use, regular content updates, tracking integrations, and basic HTML/CSS troubleshooting. Professional Marketing Certifications (Google Analytics, Google Ads, Digital Marketing Professional, GA4 etc.) Language Skills: Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. While performing the duties of this Job, the employee is regularly required to talk or hear. Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

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