Digital Marketing Specialist

The Role: The Regional Digital Marketing Specialist is responsible for executing B2B and Account Based Marketing (ABM) strategies tailored to the NAM region, reporting to the Director of Marketing North America. The role will work closely with the global performance marketing team, local & global sales, and local stakeholders to execute targeted campaigns, optimize digital channels, and drive high-value engagement with key accounts. Work with global performance marketing team content to create campaign strategies and develop thought leadership assets that align with ABM objectives. Work with global performance and brand/content marketing team to ensure regional strategies align with global B2B and ABM frameworks. Key Qualifications: 3–5+ years in B2B digital marketing, with a strong focus on ABM Expertise in ABM, paid media (including paid search hands on experience), marketing automation, and analytics Proficiency in LinkedIn Ads, Google Ads, marketing automation platforms (HubSpot), CRM (Salesforce), and ABM platforms (6sense).