The specialist manages the end-to-end digital marketing funnel, leveraging Google Analytics (GA4) and platform reporting to monitor performance, identify optimization opportunities, and improve conversions. This role provides backup support for marketing automation/CDP platform, coordinates with vendors and partners, and delivers insights to enhance member engagement and results (ROI). (35%) Online & Mobile Banking Campaign Management • Manage and optimize campaigns within Online Banking and Mobile Banking by configuring, monitoring, and adjusting messaging and campaign elements to drive engagement and feature adoption and product adoption. Education: • Bachelor's degree in marketing, digital media, communications, or a related area; or four additional years of experience in lieu of degree • Advanced coursework or certification in digital marketing or related discipline preferred Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
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