Digital Marketing Specialists

What TAPCO has to offer you 10 Paid Holidays Paid Vacation and Personal Time (starting day one) Four Weeks of Paid Parental Leave with no waiting period 401K Plan with Employer Match (fully vested on day one) Company-Funded Short-Term Disability Health, Vision, and Dental insurance Quarterly Company Events and Lunches Have a say in TAPCO Happenings by joining the Fun or Safety Committee What you will accomplish as a Digital Marketing Specialist at TAPCO: The Digital Marketing Specialist supports the execution of digital marketing initiatives across email, search, SEO, paid and organic social media, and website projects. This role assists with organizing insights and input to make digital media recommendations inspired by performance benchmarks. Essential Duties and Responsibilities: Support the delivery of an efficient and unified, omnichannel brand identity experience Assist with all marketing reporting activities, including weekly and bi-monthly reporting updates Support the digital marketing tech-stack management, including but not limited to HubSpot Contribute to the paid media planning, deployment, optimization and performance reporting Conduct keyword research and on-page optimization to support TAPCO's SEO, AEO and PPC strategy Support Paid Search and Paid Social campaigns, including account and budget management Set up Marketing Automation workflows triggered by audience behavioral events Regularly monitor web traffic, engagement, site speed and other KPIs. We are driven to save lives! Then choose TAPCO!