Digital Marketing Specialist

Digital Marketing Specialist
KR Construction Group Inc. · Colorado Springs, CO · In-Office

About KR Construction Group

KR Construction Group is a growing commercial construction company based in Colorado Springs, CO. We build projects across the country while staying grounded in our core values: Communicate, Collaborate, Cultivate, and Conquer.

We’re looking for a full-time Digital Marketing Specialist who can own our online presence, tell our story, and support internal operations through strong communication, systems, and content.

Position Overview

The Digital Marketing Specialist:
• Leads our social media and digital marketing strategy
• Drives brand storytelling and content creation
• Supports internal communications, onboarding, and training materials
• Assists with light technology and systems support as needed

This is a full-time, in-office position in Colorado Springs, CO, reporting to the VP of Business Development and CEO.

Key Responsibilities

Social Media & Digital Presence
• Manage and grow company accounts on Instagram, TikTok, LinkedIn, and Facebook
• Develop and maintain a monthly content calendar
• Write, design, and schedule posts with strong storytelling and visual design
• Capture and edit short-form video (Reels/TikToks/shorts)
• Track performance metrics and engagement, and provide simple reports
• Respond to comments and messages with a professional, warm tone

Marketing Content & Brand Assets
• Design branded materials (flyers, rack cards, proposals, social graphics, banners, decals, posters, etc.)
• Create marketing assets for hiring, events, proposals, and business development
• Maintain photo/video libraries and branded templates
• Support development of a podcast and YouTube channel

Internal Communications, Admin & Light IT Support
• Help organize digital content & files (e.g., SharePoint, project folders, etc.)
• Draft job descriptions and post roles to platforms like Indeed and LinkedIn
• Support applicant coordination (scheduling, communications, simple assessments)
• Provide light IT support (device setup, software access, basic troubleshooting)

Onboarding, Training & Documentation
• Create onboarding checklists and digital training materials (slides, PDFs, how-to videos)
• Record and edit internal training videos (non-public)
• Maintain an organized digital training library for the team

Research & Special Projects
• Research digital marketing trends, tools, and audience strategies
• Support special campaigns and process-improvement projects across teams

Ideal Candidate Profile

Must-Haves
• 3–5+ years in digital marketing, social media management, or content creation
• Demonstrated experience managing multiple social platforms for a brand or organization
• Strong writing skills – short-form captions, storytelling, and professional communication
• Ability to shoot and edit short-form video for platforms like Instagram Reels and TikTok
• Experience with at least one design/content tool (e.g., Canva, Adobe Creative Cloud)
• Highly organized; comfortable managing content calendars and digital file systems
• Able to work independently, take ownership, and communicate proactively in a fast-paced environment

Nice-to-Haves
• Experience in construction, real estate, architecture, or related industries
• Familiarity with tools such as Adobe Creative Cloud, Canva Pro, YouTube tools, or AI writing tools
• Experience supporting hiring content or employer branding
• Experience with SharePoint or similar document/project management tools

What Success Looks Like (First 90 Days)

Within your first 90 days, you will have:
• Posted consistently across key social platforms from Week 1
• Published 100+ pieces of content (graphics, videos, posts)
• Established and reported on core engagement and reach metrics
• Created at least 2 internal training or onboarding resources
• Helped organize a digital folder system that the team actually uses
• Delivered a 90-day recap and proposed content plan for the next quarter

Core Expectations & Culture

We’re looking for someone who:
• Communicates consistently with leadership and the team
• Brings a warm, positive, and detail-oriented work ethic
• Protects brand integrity and confidentiality
• Is flexible and willing to support evolving company needs
• Aligns with our values: Communicate, Collaborate, Cultivate, Conquer

Job Types: Internship, Part-time

Pay: $45,000.00 - $65,872.75 per year

Benefits:
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Retirement plan
• Vision insurance

Work Location: In person