Digital Marketing Specialist

Our client is seeking a creative and results-driven Digital Marketing Specialist to enhance their online presence and drive customer engagement. This role offers a hybrid work arrangement, combining remote flexibility with occasional in-office collaboration in Detroit, Michigan, US . The ideal candidate will be responsible for developing and executing comprehensive digital marketing strategies across various online channels, including social media, search engines, email, and content platforms. You will play a key role in increasing brand awareness, generating leads, and driving website traffic and conversions. Responsibilities include managing social media campaigns, optimizing search engine visibility (SEO/SEM), creating compelling content, and analyzing campaign performance to identify areas for improvement. You will stay abreast of the latest digital marketing trends and technologies to ensure our client remains competitive in the digital landscape. Experience with marketing automation tools and CRM systems is highly desirable. The successful candidate will possess strong analytical skills, a keen eye for detail, and the ability to translate marketing goals into actionable plans. You should be proficient in various digital marketing tools and platforms and have a proven track record of developing successful online campaigns. Excellent written and verbal communication skills are essential, as you will be responsible for creating engaging marketing copy and communicating campaign results to stakeholders. If you are a passionate digital marketer looking to make a significant impact, we encourage you to apply.

Responsibilities: Develop and implement digital marketing strategies to achieve business objectives. Manage social media accounts and execute social media marketing campaigns. Conduct keyword research and implement SEO strategies to improve organic search rankings. Manage paid search campaigns (PPC) to drive targeted traffic. Create and curate engaging content for various digital channels. Develop and execute email marketing campaigns. Analyze website traffic and campaign performance using analytics tools. Monitor digital marketing trends and industry best practices. Collaborate with cross-functional teams to ensure consistent brand messaging. Report on key performance indicators (KPIs) and provide insights for optimization. Qualifications: Bachelor's degree in Marketing, Communications, Business, or a related field. Minimum of 3 years of experience in digital marketing. Proven experience in SEO, SEM, social media marketing, and email marketing. Proficiency with Google Analytics, Google Ads, and social media advertising platforms. Experience with marketing automation tools (e.g., HubSpot, Marketo) is a plus. Strong content creation and copywriting skills. Excellent analytical and reporting skills. Strong understanding of current digital marketing trends. Ability to work effectively in a hybrid work environment.