Digital Marketing Specialist

Reporting to the Director of Brand and Communications, the Digital Marketing Specialist is essential to maintaining the speed and effectiveness of our marketing efforts. This role is responsible for executing website updates, creating digital campaign assets, and producing content that supports demand generation and sales efforts. Own and maintain a corporate editorial calendar that aligns communications across multiple disciplines Coordinate content planning for key initiatives including: Product launches Operational updates Customer care communications Dealer-facing announcements and resources Partner with internal stakeholders to ensure timely, consistent, and valuable communication to our dealer community Help prioritize and schedule content to support both marketing campaigns and business-critical updates Create and update digital versions of sales tools and collateral Support product launches with web and content updates Assist in organizing and maintaining marketing assets and content libraries Work closely with marketing leadership and product team Coordinate with external partners (SEO, paid media, CRM) to support campaign execution Manage multiple projects and deadlines with strong attention to detail