Digital Marketing Specialist (Santa Rosa)

Design, launch, and manage Performance Max (PMax), Standard Shopping, and Meta campaigns focused on driving offsite conversions Optimize campaigns to improve ROAS, CPA, and overall conversion performance Leverage first-party audience data and remarketing strategies (RLSAs) to enhance targeting Feed & Account Management Analyze campaign performance using key metrics such as ROAS, iROAS, CPA, and Share of Voice Translate data insights into actionable optimization strategies Track how external traffic contributes to conversions and revenue Cross-Functional Collaboration Build and refine Standard Operating Procedures (SOPs) for campaign execution and scaling Support the development of scalable processes for new offsite media channels (e.g., TikTok, YouTube) Lead campaign architecture from inception through execution and optimization Required Qualifications Bachelor’s degree 3+ years of experience in performance marketing, advertising operations, or paid media At least 1 year of hands-on experience with Google Shopping Ads and Google Merchant Center Experience managing Meta Ads campaigns Strong analytical skills with proficiency in performance reporting and data interpretation Experience working with product feeds and e-commerce/catalog-based advertising Ability to manage multiple campaigns and priorities in a fast-paced environment Preferred Qualifications Experience working with complex and dynamic product catalogs Strong technical understanding of product feed structures and data flows Experience collaborating with Product and Engineering teams to troubleshoot issues Ability to build processes and SOPs from scratch Deep understanding of attribution models and performance KPIs (ROAS, iROAS, etc.)

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