Digital Marketing Specialist, Content & SEO

This entry‑level role offers exposure to enterprise digital platforms and strategy while providing opportunities to build skills in SEO, analytics, CMS content controls, and content performance. This starts with a wide range of world-class benefits designed for you. The wage range, other compensation, and benefits information listed is accurate as of the date of this posting. Support the identification and development of improved content experiences across brand website properties to help enhance the customer experience and support organic traffic growth Assist with execution of digital content and organic growth initiatives, including content optimization, website enhancements, SEO/AEO tactics, and related activities under established strategies Help leverage analytics and reporting tools such as Google Analytics, Adobe Analytics, Google Search Console, BrightEdge, and Glassbox to monitor performance, compile reports, and flag potential content or technical issues Analyze performance data and insights to help identify opportunities for new content creation and optimization of existing assets, including product content, how‑to resources, and color tools across multiple brands and customer segments Support ongoing optimization processes to ensure site content remains accurate, consistent, and aligned across digital customer experiences and touchpoints Contribute to digital campaign execution by partnering with eBusiness partners, analytics, design, marcom and marketing, IT, and data teams to support and develop content deliverables and digital marketing initiatives Collaborate with internal stakeholders and external agency partners to assist with page development, content updates, and post‑launch optimization efforts based on performance data and insights Support merchandising initiatives by helping ensure promotional, product, and sale‑related website updates are accurately reflected and effectively presented to enhance the user experience Build working knowledge of Adobe Experience Manager (AEM) by assisting with content updates and learning how the platform supports marketing, merchandising, and compliance needs across the site. Bachelor’s Degree Understanding of content management systems (CMS) Understanding of digital marketing sphere consisting of digital content and creative development, SEO, SEM, paid support, social media, email marketing, analytics, etc Excellent written and verbal communication skills