Digital Marketing Specialist - Part Time

Company Description

Performance One Data Solutions (a division of Ross Group Inc) is a fast-growing technology company specializing in enterprise database and IT solutions for B2B clients. We’re looking for a talented, versatile Digital Marketing Specialist to join our team to drive our marketing efforts across multiple channels.

Role Description

This is a part-time hybrid role based in Pensacola, FL. As our Digital Marketing Specialist, you will be responsible for planning, executing, and optimizing digital marketing campaigns targeted at B2B audiences. You will work across content, SEO, paid media, social, email, and our website to generate leads, build brand awareness, and support the sales pipeline. Must be in commutable distance of Pensacola, FL.

Responsibilities

Paid Advertising – Google Ads

Plan, launch, and optimize Google Ads campaigns (Search, Display, and Remarketing) to drive qualified B2B traffic and leadsMonitor campaign performance, adjust bids, budgets, and targeting to maximize ROIConduct A/B testing on ad copy, landing pages, and audience segmentsProduce regular performance reports with actionable insightsLinkedIn Marketing

Develop and manage a consistent LinkedIn content calendar aligned with brand voice and business goalsCreate and publish engaging posts, articles, and thought content to grow audience and brand authorityManage LinkedIn paid campaigns (Sponsored Content, InMail, Lead Gen Forms) to support B2B lead generation effortsMonitor engagement metrics and continuously refine content strategySearch Engine Optimization (SEO)

Develop and execute on-page and off-page SEO strategies to improve organic search rankingsConduct keyword research, competitive analysis, and content gap assessmentsCreate and optimize landing pages, blog posts, and website structureTrack and report on organic traffic, keyword rankings, and domain authority metricsB2B Lead Generation & Marketing Strategy

Design and implement multi-channel marketing strategies focused on generating and nurturing high-quality B2B leadsIdentify target audiences, build buyer personas, and align campaigns to each stage of the buyer’s journeyCollaborate with the sales team to ensure marketing-qualified leads (MQLs) are properly handed off and trackedAnalyze market trends and competitor activity to identify new growth opportunitiesHubSpot Marketing Automation

Build and manage automated email workflows, lead nurturing sequences, and lifecycle campaigns in HubSpotMaintain and segment contact databases to ensure accurate targeting and personalizationSet up lead scoring models, forms, landing pages, and CTAs within HubSpotGenerate and interpret HubSpot reports and dashboards to measure campaign effectiveness and pipeline contributionWebsite Design & Maintenance

Website maintenance and page content creation using CMS platform (WordPress)Optimize website performance, including page speed and Core Web VitalsIntegrate and manage marketing tools, including CRM, chat, forms, and analytics

Qualifications (Required)

Bachelor’s degree in marketing, advertising, or related field experienceExperience in B2B digital marketing, preferably in a technology companyStrong working knowledge of SEO, PPC, LinkedIn Ads, and email marketingHands-on experience with HubSpot marketing automation platformProficiency with WordPress platformBasic front-end skills for website design, edits, and landing page creationFamiliarity with Google Analytics 4 (GA4) and CRM toolsStrong written communication skills with the ability to write for technical audiencesGraphic design skills using Figma or Adobe Creative Suite (an advantage)Self-Starter - a highly motivated individual who takes initiative, acts proactively, and works independently to achieve goals

Qualifications (Preferred)

HubSpot Marketing CertificationGoogle Ads CertificationExperience with CRM integration and sales-marketing alignmentFamiliarity with tools such as Google Analytics 4, Canva, or similar platformsExperience working in a tech, or professional services environment

WHAT WE OFFER

Competitive salaryRemote/hybrid work environmentCollaborative, growth-oriented team cultureOpportunity to make a direct impact on company revenue and growth