Digital Marketing Specialist - Part Time

Company Description This is a part-time hybrid role based in Pensacola, FL. You will work across content, SEO, paid media, social, email, and our website to generate leads, build brand awareness, and support the sales pipeline. Build and manage automated email workflows, lead nurturing sequences, and lifecycle campaigns in HubSpotMaintain and segment contact databases to ensure accurate targeting and personalizationSet up lead scoring models, forms, landing pages, and CTAs within HubSpotGenerate and interpret HubSpot reports and dashboards to measure campaign effectiveness and pipeline contributionWebsite Design & Maintenance Bachelor’s degree in marketing, advertising, or related field experienceExperience in B2B digital marketing, preferably in a technology companyStrong working knowledge of SEO, PPC, LinkedIn Ads, and email marketingHands-on experience with HubSpot marketing automation platformProficiency with WordPress platformBasic front-end skills for website design, edits, and landing page creationFamiliarity with Google Analytics 4 (GA4) and CRM toolsStrong written communication skills with the ability to write for technical audiencesGraphic design skills using Figma or Adobe Creative Suite (an advantage)Self-Starter - a highly motivated individual who takes initiative, acts proactively, and works independently to achieve goals