Our client, a vibrant arts and entertainment organization in Madison, Wisconsin, US , is seeking a creative and results-driven Digital Marketing Specialist to enhance its online presence and engagement. This role is crucial for developing and executing innovative digital marketing strategies across various platforms to promote events, exhibitions, performances, and outreach programs. The ideal candidate will have a strong understanding of the arts and entertainment landscape, combined with expertise in social media marketing, content creation, SEO/SEM, and analytics.
Responsibilities:
Develop and implement comprehensive digital marketing campaigns across social media platforms (e.g., Facebook, Instagram, Twitter, TikTok), email marketing, and paid advertising channels. Create engaging and compelling digital content, including social media posts, blog articles, website copy, email newsletters, and promotional videos. Manage the organization's social media presence, fostering community engagement, responding to inquiries, and monitoring online conversations. Optimize website content for search engines (SEO) and manage pay-per-click (PPC) advertising campaigns (SEM). Analyze digital marketing performance using analytics tools (e.g., Google Analytics, social media insights) and provide regular reports with actionable recommendations. Collaborate with internal teams (programming, development, education) to align marketing efforts with organizational goals and upcoming initiatives. Assist in the development and maintenance of the organization's website, ensuring content is up-to-date and user-friendly. Stay current with emerging digital marketing trends, tools, and best practices, particularly within the arts and entertainment sector. Manage digital advertising budgets effectively to maximize ROI. Coordinate with external vendors and agencies as needed for digital marketing projects. Identify and implement strategies to increase online ticket sales, event attendance, and donor engagement. Contribute to the overall brand strategy and messaging of the organization.
Qualifications:
Bachelor's degree in Marketing, Communications, Arts Administration, or a related field. Minimum of 3 years of experience in digital marketing, with a focus on the arts, culture, or entertainment industry. Proven experience in managing social media platforms, content creation, and community engagement. Proficiency in SEO/SEM best practices and experience with Google Ads and other advertising platforms. Strong understanding of email marketing strategies and platforms (e.g., Mailchimp, Constant Contact). Experience with web analytics tools (e.g., Google Analytics) and the ability to interpret data to drive strategy. Excellent written and verbal communication skills, with strong copywriting and editing abilities. Creative mindset with a keen eye for visual aesthetics and storytelling. Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment. Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus. Passion for the arts and a strong understanding of the local Madison arts scene is highly desirable.
This is an exciting opportunity to shape the digital narrative of a beloved cultural institution and connect audiences with incredible artistic experiences. If you are a marketing professional with a passion for the arts, apply today.
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