Digital Marketing Specialist - Modesto, CA

Job Summary: The Digital Marketing Specialist is responsible for the end-to-end execution of digital marketing programs across email, push notifications, paid media, and retail media channels. Reporting to the Director of Digital Marketing & Retail Media, this role serves as a key operational partner to internal stakeholders and external vendors, ensuring that all digital programs are delivered accurately, on schedule, and in alignment with business objectives This position requires a highly organized, detail-oriented professional who can flex and manage multiple workstreams simultaneously while maintaining a high standard of quality across all digital touchpoints. Responsibilities: Content & Creative OperationsProof and quality-check all digital creative assets - including copy, visuals, emails, ads, and landing pages - to ensure accuracy, brand consistency, and compliance prior to publicationIdentify discrepancies and coordinate with the appropriate teams to resolve issues before content goes liveMaintain and manage content calendars across digital channels, ensuring timely delivery of campaigns and evergreen contentDraft and distribute internal program communications to keep cross-functional business partners informed on timelines, initiative details, and deliverablesChannel Execution & TestingProof email campaigns, ensuring content accuracy and adherence to brand standardsSchedule and manage push notifications, website content, and landing pages across digital platformsCoordinate and schedule A/B tests for email and push notification campaigns; pull reporting and present findings to inform channel strategy and optimizationDigital Program ManagementCoordinate digital programs from initiation through completion, including planning, cross-functional coordination, execution, and post-program reportingPartner with the merchandising organization to align marketing campaigns with product assortment, promotions, and key selling moments, and collect all necessary information to support digital executionCoordinate timelines, deliverables, and approvals across multiple internal teams and departments, proactively identifying and resolving calendar conflictsVendor & Partner CoordinationServe as a primary point of contact for vendors and third-party partners, cultivating strong working relationships and ensuring smooth project executionCollect required assets, specifications, and information from external partners to support the execution of digital eventsManage billing and invoicing processes associated with digital events and external partnerships, ensuring accuracy and timely processingReporting & AnalyticsPull, compile, and distribute performance reports across digital channels (email, push, web, paid media, etc.)

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