Digital Marketing Specialist

We need someone who understands today's digital marketing world and can help manage online campaigns, social media, Klaviyo, blog content, website marketing, and paid advertising. This person should be able to follow a weekly plan, create strong content, track results, and help drive more traffic, engagement, online sales, rental reservations, and store visits. Manage Google Ads campaigns for products, rentals, services, sales, and seasonal categories Build and send email campaigns through Klaviyo Create and improve Klaviyo flows, including welcome emails, abandoned cart, browse abandonment, post-purchase, win-back, and seasonal campaigns Manage Facebook and Instagram content with a consistent weekly plan Create posts, stories, reels, product features, rental content, sale posts, and seasonal outdoor content Use real store products, displays, new arrivals, staff picks, rentals, and outdoor lifestyle content Help create SEO-focused blog posts that bring organic traffic to the website Write content around rentals, kayaks, canoes, paddle boards, camping, footwear, apparel, ski, snowboard, and Michigan outdoor activities Support website marketing updates, including banners, landing pages, blog posts, promotional content, and collection page copy Make sure emails, ads, social media, blogs, and campaigns link back to the correct website pages Track performance and report what is working and what needs to improve Follow a weekly digital marketing calendar and complete tasks consistently Organized and proactive Creative but able to follow a plan Comfortable working with digital tools Understands how websites, email, ads, blogs, and social media work together Can look at results and improve campaigns Understands seasonal retail and local customers Can create content that matches the Bill & Paul's brand Stays aware of what is happening in the store each week and turns that into marketing content Website traffic Google Ads performance Email open rates and click-through rates Online sales Rental reservations Social media consistency SEO blog traffic Customer engagement Digital brand presence Connection between the store, website, email, ads, and social media