Digital Marketing Specialist at Poetic

Company OverviewPoetic is a leading technology and strategic creative agency, based in Houston, Texas. The full service marketing agency leverages deep expertise in website and application development, branding, design, digital marketing, and project management to build mission‑focused strategies that propel businesses ahead of their competition. Together, we’ll shape the future of digital marketing and make a lasting impact on the success of our partners’ businesses.Digital Marketing SpecialistWe are currently looking for a Digital Marketing Specialist to join our fast paced and highly‑innovative team. The ideal candidate is well versed across the social media and digital ad universe and has a passion for connecting with customer audiences.Essential Duties & Responsibilities Client Portfolio Management: Oversee and manage a portfolio of 40-50 clients, ensuring their digital marketing needs are met with high-quality strategies and campaigns tailored to each client’s unique goals.Multi‑Campaign Coordination: Execute and maintain multiple campaigns for each client across various digital channels, ensuring consistent performance and brand messaging.Strategic Development: Craft and refine digital marketing strategies for a diverse client base, leveraging industry best practices to drive campaign success and client satisfaction.Ad Configuration and Optimization: Set up and optimize ad campaigns across platforms, making data‑driven adjustments to maximize return on investment for each client.Performance Analysis: Analyze and interpret complex campaign data across multiple clients and campaigns to identify trends, opportunities for improvement, and successful strategies that can be replicated.Client Reporting and Communication: Develop comprehensive performance reports for each client, providing insights and recommendations tailored to their objectives; maintain clear and proactive communication with clients regarding campaign performance.Continuous Improvement: Stay abreast of the latest digital marketing trends and tools. Work collaboratively with your Team Lead and across the department to learn and disseminate key learnings and best practices.Education & ExperienceFoundational Marketing Knowledge: A strong understanding of digital marketing principles, strategies, and practices.Platform Proficiency: Familiarity with the use and best practices of various social media and digital advertising platforms.Analytical Skills: Ability to interpret and leverage data to make informed decisions.