Digital Marketing Specialist

About Us

At Maine Street Marketing, we help businesses grow by delivering high-impact, results-driven digital marketing strategies. Based in Saco, Maine we are looking for an experienced, versatile Digital Marketing Specialist to join our team! If you are a self-starter who loves blending data with creativity, manages client accounts with ease, and has a proven track record of scaling digital presence, we want to hear from you.

Position Overview

As a Digital Marketing Specialist, you will own the execution and optimization of our clients' digital marketing strategies. You will not be training from scratch; you will hit the ground running by managing multi-channel campaigns, designing high-converting web elements, and directly communicating performance metrics to clients.

Key Responsibilities

· Paid Advertising (Google Ads): Build, monitor, and optimize Google Ads campaigns (Search, Display, Performance Max) to maximize client ROI and manage ad spend efficiently.

· Social Media Management: Create, schedule, and manage organic and paid social media campaigns across major platforms (Instagram, Facebook, LinkedIn, TikTok).

· SEO & Website Design: Optimize website architecture, speed, and content for Search Engine Optimization (SEO). Assist with website design updates (Experience with WordPress and Squarespace a plus) to improve user experience and conversion rates.

· Client Reporting & Analytics: Track performance metrics using Google Ads, analytics to report. Act as the primary point of contact to present reports and actionable insights directly to clients.

· Content Strategy: Write compelling ad copy, design basic visual assets, and align messaging across all digital touchpoints.

Required Qualifications & Experience

· Experience: Minimum of 2–4 years of professional experience in digital marketing (agency experience is a major plus).

· Google Ads: Proven experience setting up and managing profitable Google Ads campaigns (Google Ads Certification preferred).

· SEO Tools: Hands-on experience with tools like SEMrush, and Google Search Console.

· Web Design: Familiarity with website CMS platforms and basic UX/UI principles.

· Communication: Exceptional written and verbal communication skills, with confidence pitching ideas and explaining data to clients.

· Analytical Skills: Strong ability to interpret data, build dashboards, and turn numbers into strategic business growth.

What We Offer

Competitive salary based on experiencePaid time off and paid holidaysOpportunities for professional growth and certificationsA collaborative, high-energy team environmentBenefits:

Flexible schedulePaid time offPeople with a criminal record are encouraged to apply

Application Question(s):

Are you located near Saco, Maine?Location:

Saco, ME (Required)Work Location: Hybrid remote in Saco, ME