Digital Marketing Specialist

Job Description

Digital Marketing Specialist (Long-term Contract)

Location: Fresno, CA

Remote

Marketing

Type: Long-term Contract

We are looking for a Digital Marketing Specialist to support our engineering-focused client. This position is ideal for someone who is detail-oriented and can blend strategic thinking with hands-on execution to expand brand reach, improve lead generation, and elevate digital engagement.

Role Split: 70% hands-on execution, 30% strategy and experimentation.

Must Have Experience

Own Social Media Strategy: Test and optimize new content and channels.Execute Email/CRM Campaigns.Drive SEO: Improve website performance and conversion.AI Tools: Use to scale content, prompts, and workflows.Experience Level: 5+ years in digital marketing with a strong record of managing multi-channel campaigns.

Key Responsibilities

Design and carry out digital marketing plans that support business growth objectives and strengthen online visibility.Oversee paid media initiatives across platforms such as Google, Meta, and LinkedIn, adjusting campaigns to improve performance and ROI.Improve organic website traffic by applying search optimization techniques, refining site content, and supporting keyword-focused initiatives.Plan, develop, and manage digital content for websites, blogs, email campaigns, and social media channels.Track website and campaign performance using analytics tools, then translate findings into clear recommendations and performance reports.Maintain an active social media presence by organizing publishing schedules, coordinating posts, and monitoring audience engagement.Connect marketing automation and customer management tools with digital channels to create a consistent user journey.Support WordPress website updates, content changes, and ongoing optimization efforts to improve usability and search performance.

Required Technical Skills

Hands-on experience with the following tools:

AI Career Training

Google Analytics & Google AdsMeta Business SuiteZoho Social & Zoho CampaignsLooker Studio & Tableau