Digital Marketing Specialist

You are a key member of the Digital Experience team and the Sports Endeavors ecommerce business. The ideal candidate will have 2-4+ years of digital marketing and/or ecommerce experience with both a creative and analytical mindset that will help us achieve business objectives through a relentless focus on creating amazing customer experiences across all of our digital channels. Support the planning, testing, and execution of merchandising and marketing campaigns including but not limited to product launches, promotions, and brand campaigns in paid search, paid social, programmatic, affiliate and other digital marketing channels Strategically work alongside Digital Experience, Marketing, Merchandising, and Team Sales to implement and maintain digital campaigns on time and in alignment with goals and objectives Communicate creative needs for digital marketing campaign executions with Digital Experience, Design, and Content teams in a timely manner Write and refine advertising copy as needed Conduct pre-launch QA across digital campaigns to ensure accuracy and consistency of creative assets, copy, links, tracking, and landing pages prior to activation Assist in reviewing paid media performance and campaign results with agency partners to identify areas for improvement and test new strategies Implement customer segmentation strategies utilizing first-party data that improve paid media performance Participate in regular meetings to review overall marketing calendars and prioritize actions based on deadlines and business goals Continuously look for ways to improve processes and overall paid media performance and make recommendations for improvements where necessary Coordinate paid social marketing and organic social content and promo efforts, manage segmented budgets to achieve campaign goals Research advertising trends on an ongoing basis to ensure our brands are leveraging the lasts ad formats and strategies in order to earn top placements and efficient costs across advertising networks  Optimize seasonal campaigns, research key terms, and continuously seek out ways to improve search and advertising results through digital analytics insights   Conduct market research to inform campaigns around large sporting events and key moments  Identify and research competitors’ pricing, products, ads, and overall go-to-market strategies and make recommendations for optimizing our own strategies accordingly  Monitor project status and budget flighting for digital advertising programs   Assist in the growth of the affiliate marketing content creator partnership programs, grassroots event marketing opportunities, youth club advertising partnerships and all other digital marketing activations  Manage the digital marketing invoice verification and approval process in partnership with our Finance Team via our accounts payable systems  Be ready and willing to support the overall Digital Experience Team by occasionally assisting in site merchandising, new product activations, landing page creation and optimization, email marketing, text messaging (SMS), internal site search optimization, customer ratings and reviews curation, and other related tasks as needed Experience working with digital marketing and advertising platforms  Organizational and planning skills required to handle multiple, ongoing projects  Ability to gather information from a variety of sources  Highly collaborative  Excellent communication skills  Strong, energetic character able to positively communicate strategic ideas and adapt to changing requirements effectively  Comfortable and efficient working cross-functionally and with both internal and external marketing teams  Self-driven with a strong work ethic and "always deliver on time" attitude  Bachelor’s degree in marketing, communications, business or other related fields  Strong attention to detail with a creative mindset – and willingness to bring ideas to life  Prior ecommerce and/or retail experience preferred  Knowledge of finance and accounts payable processes a plus  Proficient in Excel and PowerPoint, and analytics platforms  Experience working with collaborative software such as Clickup, Asana, Slack, etc. Sports Endeavors values its employees, its community and its customers.