Digital Marketing Specialist

Overview

After a 90-day performance review, pay may increase based on performance, reliability, documentation quality, productivity, and overall contribution to the team.

Are you passionate about driving impactful digital marketing strategies that elevate brand presence and boost engagement? We are seeking a dynamic and energetic Digital Marketing Specialist to join our innovative team! In this role, you will harness your expertise in SEO, social media marketing, content creation, and performance marketing to develop compelling campaigns that resonate with target audiences. Your technical proficiency in website management, analytics, and marketing automation will be key to optimizing our digital footprint. If you're ready to make a measurable difference through creative and data-driven marketing initiatives, this is the opportunity for you!

Responsibilities

Develop and execute comprehensive digital marketing campaigns across multiple channels including social media, paid search (SEM), email marketing, and display advertising.
Utilize SEO tools and keyword research techniques to improve organic search rankings and increase website traffic.
Manage website content using content management systems like WordPress, ensuring content is optimized for SEO and user engagement.
Design visually appealing graphics and advertisements using Adobe Creative Suite and Adobe Photoshop to support marketing campaigns.
Analyze web analytics reports with Google Analytics, Google Tag Manager, and web analytics reporting tools to measure campaign performance and identify opportunities for optimization.
Conduct conversion optimization efforts by testing landing pages, call-to-actions, and user flows to maximize lead generation and sales.
Manage social media advertising campaigns on platforms such as Facebook Advertising and social media management tools to enhance brand visibility.
Collaborate with cross-functional teams on website management, e-commerce initiatives, and technical implementations involving HTML, CSS, JavaScript, SQL, and other web technologies.
Implement marketing automation strategies to nurture leads and streamline campaign workflows.
Monitor paid search marketing efforts through Google AdWords (now Google Ads) to improve ROI and campaign effectiveness.
Perform keyword research for SEO and SEM initiatives to target high-value search terms aligned with business goals.

Qualifications

Proven experience in digital marketing with a strong understanding of SEO tools, Google Analytics, Google Ads, SEM, and Google Tag Manager, Meta Ads, LinkedIn Ads and More.
Technical proficiency in website management using WordPress or similar CMS platforms; familiarity with HTML, CSS, JavaScript, and SQL is highly desirable.
Demonstrated ability in content creation, copywriting, graphic design, and social media management across various platforms including Facebook Advertising.
Knowledge of conversion optimization techniques and performance marketing strategies to enhance campaign results.
Experience managing social media advertising campaigns with a focus on social media advertising campaigns for brand growth.
Strong analytical skills with the ability to interpret web analytics reports for continuous improvement.
Excellent communication skills combined with the ability to work collaboratively in a fast-paced environment.
B2B marketing experience is a plus; familiarity with e-commerce platforms and content management systems is preferred.

Join us as a Digital Marketing Specialist where your creativity meets data-driven insights! Help us craft innovative campaigns that captivate audiences while advancing your career in the vibrant world of digital marketing!

Pay: $13.00 - $18.00 per hour

Benefits:

Flexible schedule

Experience:

Digital marketing: 1 year (Preferred)

Shift availability:

Day Shift (Preferred)
Night Shift (Preferred)

Ability to Commute:

Albuquerque, NM 87114 (Required)

Willingness to travel:

50% (Required)

Work Location: In person