Digital Marketing Specialist

Together, we’re reimagining the future of water. This position plays a key role in connecting marketing programs with sales follow-up by ensuring customer data, automation workflows, campaign tracking, and lead handoff processes are accurate, measurable, and aligned with Haws’ growth priorities. Build, test, and maintain email templates, landing pages, digital assets, subscription forms, and gated content workflows within CRM and related marketing platforms Support campaign creative updates by ensuring messaging, calls to action, personalization, and form experiences align with customer journey goals Collaborate with marketing, sales and product teams to ensure digital assets are accurate, trackable, and connected to the appropriate CRM records and automation workflows Maintain consistency across digital touchpoints while prioritizing usability, data capture, and measurable customer engagement Bachelor’s degree in Marketing, Communications, Business, Information Systems, or related field 2–5+ years of experience in CRM administration, marketing operations, email marketing, or digital marketing automation Hands-on experience with Microsoft Dynamics 365 or similar CRM/marketing automation platforms Strong experience with contact/database management, segmentation, customer journeys, email automation, and campaign workflows Understanding of data hygiene best practices, list imports, consent management, deduplication, lifecycle stages, and lead handoff processes Experience with Google Analytics (GA4), Google Tag Manager (GTM), and digital campaign performance reporting Experience managing website forms, landing pages, or CMS content using WordPress or similar platforms Strong analytical skills and ability to interpret CRM, email, and campaign performance data Excellent communication, organization, process documentation, and cross-functional collaboration skills Experience with B2B marketing, ideally in industrial, commercial, or institutional markets Experience with Microsoft Dynamics 365 Customer Insights - Journeys, Dynamics 365 Sales, HubSpot, Marketo, Pardot, or similar automation platforms Familiarity with lead scoring, lifecycle marketing, marketing attribution, consent/preference management, and sales enablement workflows Knowledge of SEO best practices, website optimization, and conversion-focused landing page structure Experience with marketing analytics tools such as Looker Studio, Power BI, or similar reporting platforms Relevant certifications in CRM, marketing automation, Google Analytics, or email marketing platforms