Digital Marketing Specialist Job Duck is seeking a highly skilled Digital Marketing Specialist to lead and optimize paid advertising efforts for a growing legal services organization. This role is ideal for a results driven professional who enjoys combining strategy, analytics, and creativity to generate high quality leads and drive measurable business growth. The successful candidate will take ownership of advertising campaigns across multiple platforms, continuously improving performance through data analysis, testing, and optimization. If you are proactive, detail oriented, and passionate about transforming marketing insights into impactful results, this opportunity offers the chance to make a meaningful contribution while working closely with leadership.
Monthly Compensation: 1,245 to 1,350 USD
Responsibilities include, but are not limited to:
Present campaign performance reports and recommendations directly to leadership Conduct structured testing on creative assets, ad copy, audiences, and landing pages Use feedback from intake and sales teams to improve targeting and eliminate low quality lead sources Report on key metrics including cost per lead, customer acquisition cost, return on ad spend, conversion rates, and lead quality Create and maintain dashboards that provide visibility into marketing performance Analyze campaign performance and implement data driven optimization strategies Manage daily, weekly, and monthly advertising budgets while optimizing bidding strategies Ensure accurate attribution for phone call and form submission conversions Maintain and improve conversion tracking infrastructure using Google Tag Manager, Meta Pixel, Google Analytics 4, and CallRail Own end to end paid advertising campaigns across Google Ads, Meta platforms, and YouTube Write and optimize advertising copy and headlines for high intent search traffic Develop and test audience segments including custom, lookalike, in market, and retargeting audiences Build, launch, manage, and optimize campaigns designed to generate qualified leads Develop digital marketing advertisements for targeted audiences Comply with company policies, procedures, and professional standards Participate in weekly marketing and strategy meetings Stay informed on platform updates, advertising trends, and legal marketing compliance requirements Maintain organized campaign documentation, creative assets, and testing records Collaborate with intake and sales teams to evaluate lead quality and conversion performance Required Experience:
Minimum of 3 years of hands on paid advertising experience with measurable lead generation results Demonstrated expertise in Google Ads including Search, Display, Local Services Ads, and YouTube campaigns Demonstrated expertise in Meta Ads Manager including Facebook and Instagram campaigns Google Ads Certification required Meta Blueprint Certification preferred Proven experience managing monthly advertising budgets of $5,000 or more Advanced experience with Google Tag Manager including conversion tracking, event configuration, and troubleshooting Proficiency with Google Analytics 4 including attribution modeling, funnel analysis, and custom reporting Experience with CallRail or similar call tracking platforms Experience creating and maintaining performance dashboards Prior experience in legal services, criminal defense, or a comparable professional services industry preferred Familiarity with legal advertising policies and compliance requirements Spanish proficiency preferred Required Skills:
Digital Marketing Paid Advertising Google Ads Google Display Ads Local Services Ads YouTube Advertising Meta Ads Manager Facebook Advertising Instagram Advertising Campaign Management Budget Management Conversion Optimization Lead Generation Google Tag Manager Google Analytics 4 CallRail Performance Reporting Dashboard Development Data Analysis Attribution Modeling A/B Testing Audience Segmentation Copywriting Marketing Strategy Attention to Detail Organization Responsiveness Punctuality Team Collaboration Analytical Thinking Problem Solving Work Shift:
Languages: English, Spanish
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