The Digital Marketing Specialist will be involved in content development, website updates, email marketing, social media, SEO/GEO/AEO, analytics, multimedia content, AI-enabled workflows, and cross-channel campaign support. Assist in lead-generation and nurture marketing initiatives, including email workflows, landing pages, webinars, retargeting campaigns, social campaigns, and content syndication efforts. Experience working within digital campaign environments involving email marketing, audience segmentation, campaign reporting, analytics, social publishing, content management systems, or marketing automation workflows. Basic understanding of HTML and website formatting is a plus. The specific plan you are eligible for depends on the business unit you are in.
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