Digital Marketing Specialist

Job Summary

We’re on the lookout for a passionate and proactive Digital Marketing Specialist to join our dynamic marketing team. In this role, you’ll be the driving force behind creating, managing, and optimizing digital marketing campaigns that boost brand visibility and engagement across multiple channels. Your expertise will help us reach diverse audiences worldwide, utilizing a mix of creative content, data-driven strategies, and technical skills. If you thrive in a fast-paced environment and love turning ideas into impactful digital experiences, this is the perfect opportunity for you!

Responsibilities

Develop and execute comprehensive digital marketing campaigns across platforms such as Google Ads, Facebook Advertising, and social media channels to increase brand awareness and lead generation.
Conduct keyword research and utilize SEO tools to improve website visibility and organic search rankings.
Manage paid advertising campaigns, including setup, monitoring, optimization, and reporting to maximize ROI.
Create engaging content for websites, blogs, email marketing, and social media that resonates with target audiences.
Use analytics tools like Google Analytics and web analytics reporting to track campaign performance, analyze data trends, and refine strategies accordingly.
Collaborate with design teams to produce visual assets using Adobe Photoshop, Adobe Creative Suite, and graphic design principles for digital ads and content.
Manage website content using WordPress or other content management systems (CMS), ensuring consistent updates and performance optimization.

Requirements

Proven experience in digital marketing with a strong understanding of SEM (Search Engine Marketing), paid search marketing, and social media marketing.
Proficiency with SEO tools, Google Ads (formerly Google AdWords), Google Analytics, Google Tag Manager, and marketing automation platforms.
Technical skills including HTML, CSS, SQL basics for data analysis, and website management experience.
Familiarity with content creation tools like Adobe Photoshop and Adobe Creative Suite for designing compelling visuals.
Knowledge of web analytics reporting to evaluate campaign success and inform future initiatives.
Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment.
Strong communication skills with a collaborative mindset to work effectively across teams globally.

Join us as a Digital Marketing Specialist where your creativity meets data-driven insights—helping us craft innovative campaigns that captivate audiences worldwide!

Harvest Table Culinary Group is a Equal Opportunity Employer.

Pay: $20.00 - $24.00 per hour

People with a criminal record are encouraged to apply

Work Location: In person