JOB SUMMARY
The Digital Marketing Specialist supports Aloha Pacific FCU’s digital growth by executing marketing campaigns that strengthen brand awareness, increase member engagement, and drive business results. This role manages digital advertising, website optimization, email marketing, and CRM-driven campaigns while leveraging analytics to deliver data-backed insights. The ideal candidate is creative, analytical, detail oriented, and passionate about improving the member experience across digital channels.
MINIMUM QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Education
Bachelor’s in Marketing, Communications, Journalism, or related field
Experience/Skills
Two (2) years of digital marketing or advertising experience
Experience with AdTech platforms like Google Ads and Meta Ads Manager
Working knowledge of website CMS systems
Strong writing, communication, and analytical skills
Basic design skills (Adobe Creative Cloud, Canva, or Figma)
Proficiency in Microsoft Office
PREFERRED QUALIFICATIONS
Experience/Skills
Experience with SEO and AI‑driven SEO tools
Experience with MarTech and CRM platforms like Salesforce, Hubspot, etc
Experience in financial services or other regulated industries
Experience with advanced CRM segmentation or automated journeys
Familiarity with analytics tools (GA4, Tag Manager, Looker/Data Studio)
Credit must be in good standing. Must be bondable pursuant to §713.3(b) of the NCUA’s Rules and Regulations.
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