Digital Marketing Specialist

In this role, you will develop, implement, and optimize comprehensive digital marketing strategies that drive engagement, increase conversions, and support our business growth. Design and execute integrated digital marketing campaigns across platforms such as Google Ads, Facebook Advertising, and social media channels to maximize reach and engagement. Develop compelling copy for digital ads, email marketing campaigns, blog posts, and landing pages that align with brand voice and marketing goals. Coordinate social media management efforts by creating engaging content, managing advertising campaigns, and tracking key metrics for platforms such as Facebook, Instagram, LinkedIn, and Twitter. Understanding of SEM (Search Engine Marketing), paid search marketing strategies, performance marketing techniques, and web analytics reporting methods.