Digital Marketing Specialist

Drive measurable enrollment outcomes for Tassel clients by executing and optimizing paid media and AI-driven search visibility strategies that generate qualified inquiries, tours, and enrollments. This role translates strategy into execution across paid media and AI SEO channels, ensuring campaigns are aligned to each school’s positioning, messaging, and enrollment goals. Bridge strategy to execution: Google Ads, Meta Ads platformsGoogle Analytics (GA4)Google Tag Manager, Meta Pixel, UTM trackingAI Visibility and Reporting ToolsKeyword research tools (SEMrush preferred)Spreadsheet proficiency (Google Sheets or Excel)Working knowledge of website structure and content strategy Executes Strategy with ClarityTranslates high-level strategy into structured, actionable campaigns aligned to defined outcomesOwns OutcomesTakes responsibility for performance results, not just task completion; proactively identifies and solves problemsAttention to Detail & Follow-ThroughMaintains accuracy across campaigns, tracking, and reporting while consistently closing loopsManages Priorities EffectivelyHandles multiple campaigns and deadlines without sacrificing quality or performanceCommunicates with ClarityClearly explains strategy, performance, and recommendations to both technical and non-technical stakeholdersWrites with PurposeProduces clear, compelling ad copy and messaging aligned to audience motivations and campaign goalsLearns and Adapts QuicklyStays current with changes in digital marketing and AI-driven search, applying new insights to improve performance