Digital Marketing Specialist

The Digital Marketing Specialist will support the execution and optimization of marketing initiatives for our HVAC, plumbing and electrical brands across the Plains market, including Kansas, Missouri, Iowa and Nebraska. The primary focus of this role is digital campaign management, including PPC, LSA, display, YouTube, lead aggregators and social ads.This position will also analyze campaign performance, develop actionable recommendations and assist with campaign budget management. Responsibilities Support the execution and ongoing optimization of PPC, LSA, display, YouTube, lead aggregator and social ad campaigns.Monitor campaign performance to help increase qualified leads and improve marketing efficiency.Coordinate campaign updates, promotional offers, targeting and creative needs with internal teams and agency partners.Performance Analysis and Recommendations Bachelor’s degree in marketing, business or a related field preferred.Three to five years of digital marketing experience, either with an agency or an in-house marketing team.Working knowledge of PPC, LSA, display, YouTube, lead aggregators and social ads.Ability to analyze marketing data and translate findings into practical recommendations.Experience managing or tracking campaign budgets.Strong organizational skills and attention to detail.Excellent communication and interpersonal skills.Ability to collaborate effectively with internal teams, local leadership and agency partners.Experience in HVAC, plumbing, electrical or other skilled trades is a plus.Ability to work on-site at the Kansas City brand location a minimum of three days per week; regular in-office collaboration with local leadership and team members is required.