Digital Marketing Specialist

Activate is looking for a Digital Marketing Specialist to support and execute digital marketing initiatives across paid search, SEO, social media, website content, and email marketing. Reporting to the Chief Operating Officer, this role will work closely with Activate's digital marketing agency, Creative team, and internal stakeholders to keep marketing initiatives organized, moving forward, and performing effectively. Support the management and optimization of Google Ads campaigns, including targeting, messaging, landing pages, and conversion tracking.Monitor campaign performance, including cost per lead, conversion rates, search terms, and overall lead quality.Work with the digital marketing agency and internal stakeholders to identify opportunities to improve campaign performance.Track lead-generation results and help connect marketing performance with feedback from the Business Development team. Support keyword research, service-page optimization, technical SEO initiatives, and organic content development.Monitor search rankings and organic website performance.Coordinate SEO recommendations and website updates with agency and internal partners.Help identify new content opportunities based on search trends and Activate's services. Bachelor's degree in Marketing, Communications, Business, or a related field preferred.3–5 years of experience in digital marketing, performance marketing, content marketing, or a related field.Experience working with Google Ads and digital advertising campaigns.Working knowledge of SEO principles and tools such as Google Analytics and Google Search Console.Experience managing social media content and publishing calendars.Experience with website content management systems and email marketing platforms.Strong writing and editing skills with the ability to adapt messaging across digital channels.Comfortable analyzing marketing data and identifying actionable insights.Strong project management and organizational skills with the ability to manage multiple priorities and deadlines.Experience coordinating with agencies, vendors, creative teams, or other external partners.Proficiency in Microsoft Office and project management software; Asana experience preferred.Experience in B2B marketing, experiential marketing, agency environments, or other high-consideration sales industries preferred.