Purpose: The Digital Marketing Specialist/Account Manager will leverage online assets such as search, social media, email, and programmatic display management to implement, track, and optimize digital marketing efforts across all lines of business.
The role supports sales reps, ensures smooth campaign execution, maintains client and sales rep relationships, and requires strong attention to detail and multitasking skills.
The position reports to Agency Management.
Normal working hours are M‑F 8:30am – 5pm.
Tuesday and Thursday are required in‑office hours; the expectation is to be in the office by 9am and leave at 5pm.
RESPONSIBILITIES
* Work with a team to create comprehensive strategies to improve rank, conversion, and overall traffic for internal products and eternal clients
* Work with sales staff and clients to develop appropriate digital advertising and content strategies
* Create and manage social media campaigns
* Create and manage Google Ad Words, YouTube and programmatic campaigns
* Measurement and performance reporting
* Research and analysis of competitor sites
* Work with sales staff and Deseret Management Corporation in meeting with clients monthly to discuss strategy and review progress
COMPETENCIES
* Experience in a variety of strategies including digital, social and traditional marketing campaigns
* 4+ years’ experience in digital marketing – agency experience preferred
* Ability to identify and recommend solutions to technical hurdles
* Must be able to compare data and analyze tactics to maximize results
* Experience with direct‑to‑customer marketing
* Proficient in website and social media analytical tools
* Knowledge of A/B testing
* Must be innovative and creative
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