Digital Marketing Specialist

The Digital Marketing Specialist role aids in the expansion of our brand through digital marketing avenues for our local and nationwide customer base. This position will work in close liaison with corporate and franchise cafes within Lucky Goat Coffee and be at the forefront of brand development through social media platforms, advertising initiatives, e-commerce enhancements, and market expansion efforts. This is a full-time position within Tallahassee, FL reporting to the Marketing Director and works on the Branding team in a collaborative and passionate environment. • Implement digital marketing strategies to drive traffic, sales and expand our brand presence, including email marketing campaigns, promotions, and targeted advertising campaigns across digital channels. • Collaborate with the marketing team to execute cohesive marketing campaigns across all digital platforms for both corporate and franchise cafes.