Digital Marketing Specialist

Visalia, CA. This is a remote position. We are seeking a results-driven Digital Marketing Specialist to develop, execute, and optimize integrated digital marketing campaigns across multiple channels. The ideal candidate will possess a strong command of digital marketing tools, analytics, and emerging trends, with a proven ability to deliver measurable growth. Responsibilities Develop and implement comprehensive digital marketing strategies across email, social media, SEO/SEM, and paid advertising platforms Monitor, analyze, and report on campaign performance using tools such as Google Analytics, Meta Ads Manager, and CRM systems Optimize digital content and landing pages for conversion rate improvement and user experience Manage and grow email marketing campaigns, including segmentation, automation, and A/B testing Conduct market and competitor research to identify opportunities and inform strategy Collaborate with design and content teams to produce compelling, on-brand digital assets Stay up to date with industry trends, platform updates, and best practices in digital marketing Requirements Bachelor's degree in Marketing, Communications, Business, or a related field 5+ years of experience in digital marketing, with proven success in campaign management and performance optimization Proficiency with Google Analytics, Google Ads, Meta Ads, email marketing platforms (e.g., Mailchimp, HubSpot), and SEO tools Strong understanding of conversion rate optimization (CRO) and A/B testing methodologies Excellent English written and verbal communication skills, with attention to detail and analytical mindset Ability to manage multiple projects simultaneously in a fast-paced environment Experience with marketing automation and CRM systems is a plus Experience with Framer is a plus Experience with AI and automation tool such as Make and Zapier is a plus.